By the end of 2012 the management of one of the oldest and most awarded amongst soviet and contemporary Russian soccer clubs turned to Saatchi & Saatchi company with a challenging request. The task was to find a solution for re-styling their current but historical identity. Soccer Club "Spartak" was willing to appear on the sports market as a solid and established brand. The goal was to create a brand strategy, visual look, structure, and visual language that address specifically to soccer fans and loyal club fellows, and also to find further ways of brand development. One of the reasons for such big brand re-development change was the fact that after so many years of rich and fascinating history in summer 2014 Soccer Club "Spartak" became an owner of one of the most modern stadiums in Europe.
Brand book. Part II. Implementation
starring: Saatchi & Saatchi Moscow
Creative Directors: Sergey Sidorov, Vlad Boerean
Art Director: Anastasiia Vedernikova
Production Designers: Mark Ignatiev, Nikita Sinitsin, Andrey Ivandikov